Updated 24 September 2026

Directory submission services and tools, compared.

A directory submission service lists your product on startup, software and business directories so you don't fill in each form yourself. Some do it by hand, some with automation, and some give your own AI agent the instructions. Here are nine worth knowing, what each costs, and what proof you get that a listing went live.

We make LaunchDistro, one of the nine. Every other entry is described from that company's own site, checked on 24 September 2026; the sources are listed at the bottom of this page.

—Quick picks

The short answer, by situation.

  • SubmitSaaSCheapest done-for-you bundle for a SaaS
  • StartupSubmitDone-for-you by hand, with a DR 30+ guarantee on the top plan
  • aidirectori.esDone-for-you, built around AI tool directories
  • ListingBottPremium hands-off service, 100 hand-picked listings
  • BrightLocalLocal businesses: citations with name, address and phone
  • SubmitatorPay once, pick your own directories
  • AutoSaaSLaunchCheapest do-it-yourself: an autofill extension
  • LaunchRepoPay once, a toolkit your own AI agent follows
  • LaunchDistroYour AI agent plans, a tested playbook fills, every link checked
—How they work

Three ways to get listed.

Every option here is one of three models. Which one fits depends on how much time you have and how much you want to see.

Done for you

You fill in one form and pay once; a team or their automation submits for you and sends a report. Cheapest in time. You don't choose every directory, and the report usually shows what was submitted, not what went live.

SubmitSaaS, StartupSubmit, aidirectori.es, ListingBott, BrightLocal

Pay once, run it yourself

You buy a tool once: an autofill extension, or a service where you pick the directories and their automation submits. Cheap, and you choose. How much you see of each submission depends on the tool.

Submitator, AutoSaaSLaunch

Your AI agent

You give the agent you already use, in Claude, Cursor or Codex, the instructions for each directory. It works in your own browser with your own accounts, and stops for sign-ins. The most control, and the most of your attention.

LaunchRepo, LaunchDistro

—The list

Nine directory submission services and tools.

1. SubmitSaaS

Done for you

Fill in one form, pay once, and SubmitSaaS submits your product to every directory on its public list within 48 hours, using automation with a human review step. It creates a dedicated email for the sign-ups and hands you the login. The report is a spreadsheet with screenshots. Its FAQ says it doesn't track which submissions were approved, because each directory reviews on its own timeline.

Best for: A SaaS founder who wants a big bundle submitted this week for little money.

Watch for: Paid directories aren't included, and where a site only allows Google sign-in they use their own Google account.

SubmitSaaS vs LaunchDistro, point by point
Price
$60, $100 or $140 once
Directories
60+, 100+ or 140+ from their public list
Speed
48 hours
Proof
Spreadsheet with screenshots; no list of approved listings

2. StartupSubmit

Done for you

StartupSubmit's team of 20 submits your startup by hand after a two-minute onboarding form, and writes the description for each directory. If a directory rejects your niche, it substitutes another, so you get every submission in your plan. The Authority plan adds a DR 30+ guarantee: it keeps building links until you reach it. Its terms say it doesn't guarantee approval or live listings, and doesn't track approvals after submitting.

Best for: A founder who wants a big hand-submitted bundle and a DR target in writing.

Watch for: The report proves what was submitted; which listings went live is for you to check.

StartupSubmit vs LaunchDistro, point by point
Price
$99 or $199 once; the top plan is $199 on a promotion, normally $299
Directories
60+, 150+ or 220+ picked by their team
Speed
5 to 7 days (3 to 7 on the top plan)
Proof
Airtable report, before and after screenshot per directory; approvals not tracked

3. aidirectori.es

Done for you

aidirectori.es submits your tool by hand to 30, 60 or 100+ directories from its list of 318+, most of them AI tool directories, though its FAQ says non-AI products work too. The two bigger plans include paid listings: about $59 and $173 of directory fees. You can also browse its directory list for free and submit yourself.

Best for: An AI tool that wants AI directories covered, paid ones included, without spending any time.

Watch for: A success message in the report means the form went through, not that a link is live.

aidirectori.es vs LaunchDistro, point by point
Price
$99, $149 or $199 once
Directories
30+, 60+ or 100+ from a list of 318+
Speed
Listed within days
Proof
Report: a confirmation link for some, the success message for others

4. ListingBott

Done for you

ListingBott's team picks 100 directories for your goal, domain rating or awareness, and you approve or decline the list before they start. AI helps with the research and people do the submitting, spread over about a month. It covers global and country-specific directories, and offers a full refund if you're not satisfied.

Best for: A founder who wants the whole job done, including local directories, and has the budget.

Watch for: It's the most expensive option here, and results arrive over a month.

ListingBott vs LaunchDistro, point by point
Price
$499 once
Directories
100 picked for you from a database of 10,000+
Speed
About a month
Proof
A full report

5. BrightLocal

Done for you

BrightLocal builds and fixes local business listings, the citations that carry your name, address and phone number. You pay per listing with no subscription, you own every listing with full login access, and agencies can white-label the reports. It's the right tool for a shop, a clinic or an agency's local clients.

Best for: A business with a street address that wants consistent local citations.

Watch for: It's built for local SEO, not for launching a SaaS on startup directories.

Price
$3.20 per listing, $2 in bulk, no recurring fees
Directories
Business directories in 20+ countries
Speed
7 days, or 24 hours with express
Proof
Reports, and login access to every listing

6. Submitator

Pay once, run it yourself

Submitator runs browser automation on its side: you pick the directories from a dashboard, filtered by category or domain rating, pay once, and it submits within 24 to 48 hours. It says it handles directory badges for you and returns a screenshot and a live link for each submission. Its refund covers directories it fails to deliver within 30 days, proportionally.

Best for: A founder who wants to choose every directory and pay once, without running anything.

Watch for: The submissions run on their automation, so you see the results rather than each form.

Submitator vs LaunchDistro, point by point
Price
$29, $49 or $79 once
Directories
30, 60 or 100 that you pick
Speed
24 to 48 hours
Proof
Screenshot and live link per submission

7. AutoSaaSLaunch

Pay once, run it yourself

AutoSaaSLaunch is a Chrome extension that autofills submission forms from your product details, for a one-time $29 with unlimited products. You still open each directory and submit it yourself, which makes it good for timing a Product Hunt-style launch to the hour.

Best for: A founder who is happy to click through forms and wants it cheap.

Watch for: The list is small for now (15 directories), and you still submit each one yourself.

Price
$29 for lifetime access
Directories
15, growing
Speed
As fast as you click
Proof
A dashboard that tracks your submissions

8. LaunchRepo

Your AI agent

LaunchRepo is a private GitHub repository your AI agent reads: Markdown guides per platform, a product brief and a local tracker. Your agent works each form through Chrome DevTools while you handle sign-ins. You pay once, keep the files and can use them on every product you own. It needs Git, Python, Node.js and Chrome, and your AI provider's usage applies to each run.

Best for: A founder comfortable with Git who wants to pay once and own the instructions.

Watch for: Your agent reads every form, which costs model usage. No refunds once you have access.

LaunchRepo vs LaunchDistro, point by point
Price
€104.98 once (rises 20% every 20 sales)
Directories
323 guides: 57 verified free, 77 conditional free
Speed
When your agent runs it
Proof
A local tracker: submitted, pending and live kept apart

9. LaunchDistro

Your AI agentours

LaunchDistro is ours, so weigh this entry with that in mind. It adds tools to Claude or Cursor: the agent picks directories that fit your product, a browser runner fills each form from a playbook tested on a real submission, and you step in for sign-ins and CAPTCHAs. Filling a form uses no model tokens. A listing counts only once your link is found on the public page, with its rel attribute read.

Best for: A founder who wants control, receipts and live-link checks, launching more than once.

Watch for: Fewer tested directories today than the biggest lists, and you do the sign-ins.

Price
Free for 10, €29 per launch, or Pro €39/mo
Directories
200+ catalogued, 47 with a playbook tested on a real submission
Speed
Minutes per form, when you run it
Proof
Screenshot of every submission, live link and rel checked, rechecked weekly
—At a glance

Price, speed and proof side by side.

ServiceModelPriceSpeedProof
SubmitSaaSDone for you$60, $100 or $140 once48 hoursSpreadsheet with screenshots; no list of approved listings
StartupSubmitDone for you$99 or $199 once; the top plan is $199 on a promotion, normally $2995 to 7 days (3 to 7 on the top plan)Airtable report, before and after screenshot per directory; approvals not tracked
aidirectori.esDone for you$99, $149 or $199 onceListed within daysReport: a confirmation link for some, the success message for others
ListingBottDone for you$499 onceAbout a monthA full report
BrightLocalDone for you$3.20 per listing, $2 in bulk, no recurring fees7 days, or 24 hours with expressReports, and login access to every listing
SubmitatorPay once, run it yourself$29, $49 or $79 once24 to 48 hoursScreenshot and live link per submission
AutoSaaSLaunchPay once, run it yourself$29 for lifetime accessAs fast as you clickA dashboard that tracks your submissions
LaunchRepoYour AI agent€104.98 once (rises 20% every 20 sales)When your agent runs itA local tracker: submitted, pending and live kept apart
LaunchDistroYour AI agentFree for 10, €29 per launch, or Pro €39/moMinutes per form, when you run itScreenshot of every submission, live link and rel checked, rechecked weekly
—Where you'll be listed

Six kinds of directories, and what each is good for.

“Directory” covers very different sites. A good service or tool mixes the kinds that fit your product instead of sending you to all of them.

Launch platforms

Product Hunt, BetaList, Uneed and dozens of smaller launch boards. A dated launch, upvotes and a spike of early users, then a permanent listing. Best in your launch week.

See the launch platforms we test

Software comparison sites

AlternativeTo, SaaSHub, G2 and Capterra, where people compare tools before they buy. Slower to show results, but they keep sending visitors who are already looking for something like yours.

See the software comparison sites we test

AI tool directories

Hundreds of lists of AI tools, from big aggregators to tiny niche ones. Worth it for an AI product; many ask for a badge or link back in return.

See the ai tool directories we test

Startup databases

Crunchbase, Dealroom, PitchBook and F6S. The databases investors search, and they make a young company look real to partners and search engines too.

See the startup databases we test

Local citations

Business listings with your name, address and phone. Essential for a shop or a clinic, rarely useful for a SaaS.

Profiles

A website field on GitHub, dev.to, Gravatar and similar. Usually nofollow, but they fill out a natural-looking backlink profile.

—Step by step

How to submit to directories, with or without a service.

Whichever option you pick, the work is the same five steps. A service takes over some of them; none of them skips the first one.

  1. 1. Write your copy once

    A name, a one-line tagline, a short description of about 200 characters and a longer one of about 600. Add a square logo, a screenshot, your categories and the pricing model. Almost every form asks for some mix of these.

  2. 2. Pick directories that fit

    Start with the launch platforms and comparison sites for your category, then add niche directories. Check each one is live, free or worth its price, and whether the link is followed.

  3. 3. Pace it

    Spread submissions over a few weeks instead of one afternoon, and keep your anchor text mostly your brand name. It looks like a product people found, because it is.

  4. 4. Submit, and keep the receipts

    Screenshot each confirmation page and note the email you signed up with. Some directories send a confirmation link you have to click before they review anything.

  5. 5. Check what went live

    After a week or two, open each public listing, find your link and read its rel attribute. Then check again every so often: listings get removed and links turn nofollow.

—How to choose

Five questions before you pay anyone.

  1. 1. Is it a SaaS or a local business?

    A business with a street address needs local citations, and BrightLocal is built for that. A SaaS, an app or an AI tool needs startup, software and launch directories: everything else on this list.

  2. 2. How much of your time can you give it?

    None: pick a done-for-you service. An evening or two: a pay-once tool or your own agent. The more you hand off, the less you see of each form.

  3. 3. Do you want to choose the directories?

    Bundles are fast but fixed. If you care where your product appears, say because a video tool looks odd on a developer-tools list, pick a tool that lets you choose.

  4. 4. What proof do you need?

    A spreadsheet of submissions tells you forms were sent. A live-link check tells you which directories published you and whether each link is dofollow. Only the second one is a backlink.

  5. 5. Is this one launch, or many?

    For one product launched once, a one-time bundle is usually cheapest. If you ship several products, pay-once toolkits and unlimited plans work out cheaper per listing.

—Honestly

Does directory submission still work?

Yes, for what it is. A new product has no backlinks and nobody searching its name. Listings on established directories get it crawled sooner, give it its first links from sites with real authority, and put it where people compare tools. AI search tools also read directories when they recommend software, so a listing can get you mentioned there.

What it won't do is replace a product people want, or content people search for. Treat it as the foundation of a launch, not the growth plan. And be picky: the value comes from real directories with people reviewing entries, not from how many forms were sent.

Compared with other link building, directories are the easy, safe start. Guest posts, digital PR and content people link to on their own bring stronger links, but they take months. Directory listings take days, need no outreach, and give the rest of your SEO something to build on.

Free versus paid is mostly a question of time. Most directories have a free listing; a service saves you the hours. Paying a directory itself for a featured spot or a followed link is a separate decision, worth it for a few that send real traffic and rarely otherwise.

—Before you start

Five mistakes that waste a launch.

Buying a list without checking it

The first paid list I bought had 325 entries. W3.org was on it, so were IBM, AOL and MySpace, and none of them take submissions. Only 47 held up when I tested them properly. Count the directories that work, not the ones listed.

Paying without noticing

Plenty of free directories push a paid upgrade halfway through the form, and some pre-select the paid plan. DevHunt's free queue was booked until 2028. Read the last step before you click submit.

Missing the badge or link-back condition

Some directories only publish you, or only give a followed link, if you add their badge or link back from your site. That's a trade, not a free listing. Decide before you submit, not after.

Counting submissions as backlinks

A thank-you page means the form went through. The directory still reviews it, and some never publish. A backlink exists only once your link is on the live page, and it's only followed if its rel attribute says so.

Blasting everything in one week

A new domain that gains 100 links in seven days looks bought. Spread submissions over a few weeks, start with directories that fit your product, and keep your anchor text mostly your brand name.

Directory submission services, answered

For a new product, usually yes, as long as the directories are real. Listings get you indexed faster, give you your first backlinks from established sites, and put you where people compare tools. They won't make a product people don't want go viral.

Every fact about another company comes from its own site, checked 24 September 2026.

Sources

Browse the startup directories we test, or see how LaunchDistro works from Claude and Cursor.

Your next 10 directory submissions are free.

Add it to Claude or Cursor, describe your product once, and watch the first form fill itself.